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April 2008

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Retail Marketing Concept
Posted by John from Cleveland, OH, US on April 2, 2008

Hello Bob… I have a marketing concept/idea that I believe would be a tremendous business driving program, a store/chain differentiator, attract new and different clientele, and give a great deal of free “positive” public publicity. Here’s my problem, I have tried to contact Wal-Mart, Target, Kmart, Costco, Meijer, etc., but cannot get an audience with their marketing folks. How would you suggest I move forward?

Thanks in advance for any suggestions you can share,

John

Typically , one is best served to identify one individual in the target company responsible for determining if the recommendation has value to proceed further. This could be through their heads of advertsing, marketing, pr or other. I have always believed the shortest distance is direct. Simply put, be tenacious.