Search Tie-in PartnershipsQ/A ArchivesFebruary 2008
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Archive for February, 2008
National Sponsorships I’m working on a National Sponsorship program that will be the first of it’s kind. What is the best way to get in front of the decision makers for sponsorships? Trade shows, direct mail? For those that outsource this to thier ad agency, what’s the best way to reach them also? Brandon, knock on the front door of potential sponsors whether it be marketing or PR. Sound ideas are always welcomed for review.
Small college partnerships Hi Bob. Thanks for your expertise. I work in development for a small liberal arts college in the norhteast, and we are in the midst of a capital campaign that includes within it improvements to our athletic facility. It seems that naming opportunities and tie ins are difficult at this level of athletics (division II, priamrily), as most companies affiliated with athletics tend to donate product and not money. Are you aware of any innovative ways to engage partnerships that go beyond gifts in kind? Kevin, suggest you contact IMG out of Cleveland or New York City. These folks have the ability to connect with naming sponsorships.
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