Finding Positions in Tie-in Partnerships
Posted by Heather from Laguna Niguel, CA, US on January 6, 2008
Dear Bob,
I’m seasoned in this area of marketing, but am having a hard time finding companies (and contacts) that have this segment in their marketing department. What’s the secret? Do I need an MBA to appear more attractive to employers?
Thank you.
Heather
Heather, thank you for your note.
Marketers which have a designated promotion group would conceivably fill this tie-in function from within. However, the broad scope of tie-in partnerships and the vast opportunities that are out there strongly suggest outsourcing to get the best outcome. The IEG membership book may lead you to individuals and opportunities on the corporate side. An MBA degree takes an individual to a significant other dimension of skill set in the eyes of a marketer. The MBA degree would not define results in developing tie-ins.
Best wishes,
Bob
