Tie-in Partnerships

Here are a few points to consider when identifying the right partnership opportunities for your Brand:

• 1. Are the objectives of your Brands aligned?


• 2. Are your consumer targets aligned?


• 3. Does this entity naturally integrate with my Brands overall marketing efforts?


• 4. What opportunities/vehicles does this entity provide to help market your Brand and are they relevant to your consumer and vice versa?


• 5. Does this partnership opportunity elevate my Brand awareness?


• 6. Does this partnership opportunity provide increased credibility to my Brand’s positioning?


When you’re looking to identify a partner for your Brand create a checklist to review. If you can answer “yes” to the questions above then more than likely you’ve identified a good partner for your Brand. Ultimately, the deciding factors will drill down to two things – is their a mutual respect for what each partner is trying to achieve and is the opportunities afforded to each partner leveraging their Brands most effectively/efficiently. The best partnership opportunities between two parties are often times barter agreements -- when you can utilize each others resources and vehicles to achieve your Brand objectives without monies exchanging hands.