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	<title>Promo Magazine</title>
	<link>http://expert.promomagazine.com/sampling</link>
	<description>Just another ATE weblog</description>
	<lastBuildDate>Fri, 11 May 2007 13:41:27 +0000</lastBuildDate>
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	<item>
		<title>Cooperative vs. Solo Sampling</title>
		<description><![CDATA[What are the pros and cons of cooperative vs. solo sampling programs? ]]></description>
		<link>http://expert.promomagazine.com/sampling/2007/03/01/cooperative-vs-solo-sampling/</link>
	</item>
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		<title>When should trial = purchase on a new product?</title>
		<description><![CDATA[Hi Jesse,
I've been sampling a "new" liquor for a year in bars and liquor stores in a select US market .  The product is new to the US, but the National shot of Hungary since 1790! Our target consumers LOVE it, prefering it to other shot brands, but are not calling for it yet.
This [...]]]></description>
		<link>http://expert.promomagazine.com/sampling/2007/05/11/when-should-trial-purchase-on-a-new-product/</link>
	</item>
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		<title>Average in-store sampling costs?</title>
		<description><![CDATA[Hello, I am developing a brand plan for fresh refrigerated salsa to be sold thru regional grocery chains in the Southwest USA.  What are some good average in-store sampling cost assumptions to make?

Thanks,  Nathan  ]]></description>
		<link>http://expert.promomagazine.com/sampling/2007/04/17/average-in-store-sampling-costs/</link>
	</item>
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		<title>ROI from Sampling</title>
		<description><![CDATA[My management always challenges me to prove the ROI from sampling.  Any suggestions? ]]></description>
		<link>http://expert.promomagazine.com/sampling/2007/03/01/roi-from-sampling/</link>
	</item>
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	<item>
		<title>Sampling Programs More Efficient</title>
		<description><![CDATA[Sampling is expensive.  How can I make my sampling programs more efficient? ]]></description>
		<link>http://expert.promomagazine.com/sampling/2007/03/01/sampling-programs-more-efficient/</link>
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