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Sampling

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Average in-store sampling costs?
Posted by Nathan from Glendale, AZ, US on April 17, 2007

Hello, I am developing a brand plan for fresh refrigerated salsa to be sold thru regional grocery chains in the Southwest USA. What are some good average in-store sampling cost assumptions to make?

Thanks, Nathan

Costs will vary widely based upon the category, the retailer, and the particulars of the campaign: labor, equipment, printed materials, including POS. For a shelf-stable item, we usually estimate $210 per store day for grocery.