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Archive for October, 2008
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Posted by Interested from NY, NY, US on October 13, 2008
If you were a retailer/merchant, how would you be focused on promoting gift cards in this ‘new’ economy? What would you be doing to try to maintain market share? What would be your focus in terms of marketplace message points, product and/or new features or services that consumers will value and embrace?
Great question! The NDP Group just released a rather gloomy forecast for overall retail sales this Holiday season, (26% of consumers are expecting to spend less than last year), but chief industry analyst Marshall Cohen concluded: "Keep in mind, many consumers don't go out with the intention of getting a gift card but will likely do so when they can't find an appropriate or affordable gift. And don't forget those post-holiday promotions. The markdowns could almost double the value of a gift card."
Based on all of this, it seems that smart marketers will focus on giving a gift card or prepaid open loop card as a value proposition that lets the recipient choose exactly what they want (and if on sale, even better), and the giver does not waste money on something less than perfect. Sounds like the best of both worlds.
Please contact me directly so we can discuss a patented process that we are about to launch that may be an excellent value-added feature that will absolutely make your cards stand out from the others.