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Archive for January 23rd, 2008
Gift Card Promotions
Posted by Adam from Pittsburgh, PA, US on January 23, 2008
I am the director of marketing for a restaurant chain and have been challenged to grow our gift card sales by 10% next year. What are the best promotions you have seen to increase gift card sales?
From a retail perspective, the best way to grow your Gift Card sales is to make sure the Gift Card message is included in virtually everything you do, including all ads (print or media), website, newsletter and in-store signage. If you have the budget, themed cards (Valentine's Day; Mother's Day, Holiday...) are a great way to keep the cards topical and fresh.
The best way to make even your regulars 'want' one is to hold events where the use of the card is rewarded with specials -or a Swipe N Win contest with lots of random winners. Check with your card management company to see if they can enable that. It's fun in-store and generates a lot of attention to the card.
If you are a major chain, you should consider partnering with someone like Blackhawk Network to allow sales of your cards at other retailer's locations.