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Archive for January 21st, 2008
Prepaid Reward Card expiration
Posted by John from Arlington, VA, US on January 21, 2008
Is there an industry “standard” for prepaid reward card expiration dates? We received some with 6 month expiry dates-I think that is too short
Both 6 and 12 months expirations are generally available. Considering the majority of spending on the card is within the first couple of weeks of receipt, the longer expiration date is more of a psychological benefit for the consumer which equals a better feeling about the reward, but it may be a little more costly for the sponsoring company to provide. We prefer to use the 12 month expiration whenever we can.
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