Rebates and Consumer Reward Management

Great question! There are many advantages of using a plastic "reward" card over a check. The most important is the ability to customized a card - which literally takes your brand message and logo right to your customer's wallet. That's pretty powerful brand reinforcement. Once deposited, the value of a check goes to the consumer's bank account - but a reward card stays in their wallet and research shows it feels more like 'fun' money, giving them permission to splurge a little, thanks to your brand. When you personalize the card to the consumer's name, you are making a direct connection with your brand. In addition, cards that are lost or stolen can be quickly replaced, protecting your reward investment.

If you use a retailer's Gift Card, your customers can choose their reward at that specific chain. The cost to you might be a little more, but depending on local legislation, there may be no expiry date.

We frankly see no downside to using reward cards and offer a full range of cards to suit your needs and level of customization.