Sign up for
Archive for January 14th, 2007Featured Question
Gift Cards I’m seeing more gift cards, reward cards, etc. being used all the time…is there an advantage to using them instead of using checks? Great question! There are many advantages of using a plastic "reward" card over a check. The most important is the ability to customized a card - which literally takes your brand message and logo right to your customer's wallet. That's pretty powerful brand reinforcement. Once deposited, the value of a check goes to the consumer's bank account - but a reward card stays in their wallet and research shows it feels more like 'fun' money, giving them permission to splurge a little, thanks to your brand.
1
|