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Archive for January 14th, 2007

Featured Question

Gift Cards
Posted by Jan from Omaha, NE, US on January 14, 2007

I’m seeing more gift cards, reward cards, etc. being used all the time…is there an advantage to using them instead of using checks?

Great question! There are many advantages of using a plastic "reward" card over a check. The most important is the ability to customized a card - which literally takes your brand message and logo right to your customer's wallet. That's pretty powerful brand reinforcement. Once deposited, the value of a check goes to the consumer's bank account - but a reward card stays in their wallet and research shows it feels more like 'fun' money, giving them permission to splurge a little, thanks to your brand.

When you personalize the card to the consumer's name, you are making a direct connection with your brand. In addition, cards that are lost or stolen can be quickly replaced, protecting your reward investment.

We frankly see no downside to using reward cards and offer a full range of cards to suit your needs and level of customization.


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