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TheRebateCompany

Rebates

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Archive for September 15th, 2006

Guy with the bag on his head
Posted by Dean on September 15, 2006

I’ve noticed a few of your company’s ads that show the guy with the bag on his head and couldn’t help wonder what that was all about?

I’m glad you asked, as he’s an important visual representation of our dramatic differentiation from the rest of the rebate industry. You’ve heard the jokes about how horrible the rebate experience is - it even made Dilbert, where they referred to devious rebate marketers as “stinking weasels”. If you consider how poorly the industry has treated the consumer by making him wait months for his reward and not supporting the offer with proper call center support or communication - essentially leaving him on his own to ‘hope’ he gets a check, it’s no wonder why retailers like Best Buy said ‘enough!’.

Our business model is completely different. We are a transaction-based consumer service company. We make it cleartoconsumers who submit that we actually intend to send their reward and do so as quickly as possible to ensure an exceptional rebate experience. That’s why we process submissions in days, not weeks (or months) and staff a fullytrained call center 24/7, offer free customized self look-up websites, plus have additional support options such as eMail or text messaging.

And we support it all with robust, real-time, on-demand web-based reporting for clients.

Frankly, we simply felt that someone had to take a stand to stop the self-destructive cycle of not respecting consumers who had submitted rebate claims in good faith. So, to answer your question, the guy with the bag on his head represents everything that the industry has done to create such a negative feeling amongst consumers and retailers toward rebates.


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