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	<title>Promo Magazine Measurement of Marketing Tactics</title>
	<link>http://expert.promomagazine.com/market_research</link>
	<description>Just another ATE weblog</description>
	<pubDate>Thu, 10 May 2007 14:33:41 +0000</pubDate>
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		<title>ROI for Promotional Programs</title>
		<link>http://expert.promomagazine.com/market_research/2007/05/10/roi-for-promotional-programs/</link>
		<comments>http://expert.promomagazine.com/market_research/2007/05/10/roi-for-promotional-programs/</comments>
		<pubDate>Thu, 10 May 2007 14:33:41 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<guid>http://expert.promomagazine.com/market_research/2007/05/10/roi-for-promotional-programs/</guid>
		<description><![CDATA[What type of ROI is typically seen for promotional programs? ]]></description>
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	<item>
		<title>Keeping research costs down.</title>
		<link>http://expert.promomagazine.com/market_research/2007/05/10/keeping-research-costs-down/</link>
		<comments>http://expert.promomagazine.com/market_research/2007/05/10/keeping-research-costs-down/</comments>
		<pubDate>Thu, 10 May 2007 14:32:59 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<guid>http://expert.promomagazine.com/market_research/2007/05/10/keeping-research-costs-down/</guid>
		<description><![CDATA[Given budget constraints, finding additional dollars to measure the effectiveness of marketing tactics is becoming more and more difficult.  How can I keep research costs down so it doesn’t get cut from the budget? ]]></description>
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		<title>Proving Success</title>
		<link>http://expert.promomagazine.com/market_research/2007/05/10/proving-success/</link>
		<comments>http://expert.promomagazine.com/market_research/2007/05/10/proving-success/</comments>
		<pubDate>Thu, 10 May 2007 14:31:58 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<guid>http://expert.promomagazine.com/market_research/2007/05/10/proving-success/</guid>
		<description><![CDATA[I need to prove to upper management that my program was successful.  Where do I start?   ]]></description>
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