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Archive for November 3rd, 2008
Hispanic Customers
Posted by Steve from Los Angeles, CA, US on November 3, 2008
What strategies would you suggest in building loyalty with Hispanic customers?
Bi-lingual loyalty promotions that are culturally relevant create important points of difference among Hispanics. For example, Hispanic consumers generally place a high value on family and tradition so brands that integrate themselves into the family’s daily life tend to strike a chord with this group. Keep in mind that great diversity exists among Hispanics as do levels of acculturation and language preference (Spanish or English) of the target audience.
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