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Rewards and demographics
Posted by John from Albany, NY, US on October 29, 2008
How do you identify which rewards are the most effective for a diverse customer base with wide demographics?
This is a major challenge for just about every loyalty program because participants have diverse lifestyles and backgrounds. A reward that is “cool” to one member, can be “lame” to another. The only way to address this dilemma is to offer members a wide selection of lifestyle rewards, preferably in real time, and with 24/7 access to the program. When members have the freedom to choose their own rewards, commitment and participation increase significantly.