Newsletters

Sign up for

Subscribe Now!

Promo Sourcebook

Q/A Archives

July 2008

M T W T F S S
« Jan    
 123456
78910111213
14151617181920
21222324252627
28293031  

Related Experts


Sign-up for RSS

Sign-Up for RSS

iC Group Inc.

Interactive

sponsored by iC Group Inc.


Joël Parent

Joël Parent
Director, Interactive Business Development
iC Group Inc.
(800) 575-5590

Joël Parent steers sales and development of interactive promotions at iC Group. He possesses the unique ability to translate IT tech-talk into real-world business solutions (and vice versa). His success at integrating the worlds of emerging technology and incentive marketing has led iC Group and its clients to new heights of promotional innovation.

Joël has been with iC Group Inc. for 8 years. He has played an integral role in the development and implementation of iC Group's proprietary technology platform - iC Modus® - translating the interactive marketing needs of clients into the secure technology solutions that today's leading consumer brands have grown to rely on. Joël will entertain questions on all aspects of interactive games, contests and sweepstakes design and delivery; online security and promotion risk management; and integration of offline and online components in promotions.


Demographic info
Posted by Joël on July 7, 2006

I’m just starting a low budget film company. I’m doing the marketing plan now. Therefore, I’m trying locate U.S. film demographics. However, I’m not finding much info. My budget is very limited. Do you have any suggestions of where I could get this info for free or a reasonable price?

I did some quick searching on the web and found that the Motion Picture Association of America (www.mpaa.org) offers numerous statistical reports available for free download. Among them, a 2005 Theatrical Market Statistics Report and a 2005 Movie Attendance Study.


E-Mail Promo
Posted by Joël on July 3, 2006

Is this copy of an e-mail below that I recieved, legit? If not what is the scam?

I did not publish the actual transcript of the email you include, but it has scam written all over it. Apart from the obvious red flags (i.e. the poor grammar, spelling mistakes, vague promotion name), let me ask some basic questions:
1. Why would the ‘Promotion Manager’ of this company use a yahoo.com e-mail address is company communications?
2. What is the point of having a ‘secret’ promotion?
3. How do you win a contest you never entered?

Unfortunately, this type of scam is all too common. I would recommend you delete this email from your inbox immediately. While the sender is not asking for any money at the moment, he is asking you for personal information (i.e. phone number, address). Should you respond to this, you’ll most likely receive further communications asking for money at some point.
The reality is that if it seems to good to be true, it usually is.


global promotions
Posted by Joël on June 20, 2006

What companies are you aware of that have offered global promotions or prize draws, where there is only one competition/prize, and people can take part from around the world, say UK and USA?

Great question. I can think of a number of examples of promotions that have targeted residents of both USA and Canada. In fact, iC Group has launched four such promotions in 2006 alone for it’s valued clients.
While it is common place for iC Group (and other promotional providers) to host promotions aimed at residents of both USA and Canada, it is rare to see a promotion targeting both the UK and the USA.
Feel free to check out iC Group's our website for more information.


Product or promotion?
Posted by Joël on June 14, 2006

My company has recently launched a new service called ReturnIt . It is a simple way to return lost property. Think of all the cell phones, IPODs and cameras out there that get misplaced and it is a big problem. We launched it as a retail product but a number of people have suggested we might get more traction pushing it as a service a company might offer their customers, “as our valuable customer we are providing you with complimentary service.”

What do you think of this approach?

Without knowing the specifics of ReturnIt it is difficult for me to provide you with a detailed response. However, based on your brief question I would offer it as a service. I would target companies and offer to provide this service on their behalf as a value added to the consumers that purchase that product.


Be First to Play
Posted by Joël on June 1, 2006

I understand you won for the best promotion outside of the United States with ‘Be the First to Play’ for Pepsi and Xbox. Tell me more.

iC Group was awarded a PROMO Interactive Marketing Award for its work on the Pepsi and Doritos "Be First to Play" promotion.
The promotion ran from October 2 – November 10, 2005. It was supported by print, broadcast and internet media, and innovative in-store displays were featured at retail throughout Canada.
The promo offered the chance to ‘Win an XBox 360 every Hour’. A total of 960 XBox 360 prize packages were available to be won in sweepstakes draws that took place every hour throughout the contest period.
To enter, consumers purchased specially-marked Pepsi and Doritos products, obtained a website access PIN in pack and registered their information at the promotion site for the sweepstakes draws. Entries received were eligible for the next hour sweepstakes.
Back to Top