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	<title>Promo Magazine</title>
	<link>http://expert.promomagazine.com/interactive</link>
	<description>Just another ATE weblog</description>
	<lastBuildDate>Wed, 16 Jan 2008 20:20:38 +0000</lastBuildDate>
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		<title>User-Generated Content Voting</title>
		<description><![CDATA[Hi Joel,
Can you give me some examples of user-generated content voting and how many votes on average these promotions generate? Dorito's Crash the Super Bowl and the Heinz YouTube promotion for example? Where can I find voting results for these types of promos?
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		<link>http://expert.promomagazine.com/interactive/2008/01/16/user-generated-content-voting/</link>
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		<title>ATL and BTL?</title>
		<description><![CDATA[Will you please tell me in detail what is the meaning of ATL and BTL in advertising?  Which one is better? ]]></description>
		<link>http://expert.promomagazine.com/interactive/2007/01/27/atl-and-btl/</link>
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		<title>Canadian Sweeps/Contest guidelines</title>
		<description><![CDATA[Do you know where I could find the specific government/legal guidelines to running sweeps/contests in Canada? ]]></description>
		<link>http://expert.promomagazine.com/interactive/2006/07/21/canadian-sweepscontest-guidelines/</link>
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		<title>Loyalty programs</title>
		<description><![CDATA[Dear Joel
I have just been recently appointed chief operations officer for a premier soccer league in a certain country. I need help in coming up with a loyalty program to encourage people to watch the games as well as use the sponsor's product. ]]></description>
		<link>http://expert.promomagazine.com/interactive/2006/07/10/loyalty-programs/</link>
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		<title>Urban Store</title>
		<description><![CDATA[Hi Joel,  My name is Raul Gochez, Managing Director for Grupo Progressa in El Salvador.  As background, we are the exclusive distributors for Converse, Everlast, K-Swiss, Lotto (100% soccer/tennis), Runic, our own brand with specializes in Sports apparel and accesories, just to name a few. We have our retail outlets called "URBAN STORE". [...]]]></description>
		<link>http://expert.promomagazine.com/interactive/2006/07/08/urban-store/</link>
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		<title>Demographic info</title>
		<description><![CDATA[I'm just starting a low budget film company. I'm doing the marketing plan now. Therefore, I'm trying locate U.S. film demographics. However, I'm not finding much info. My budget is very limited. Do you have any suggestions of where I could get this info for free or a reasonable price? ]]></description>
		<link>http://expert.promomagazine.com/interactive/2006/07/07/demographic-info/</link>
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		<title>E-Mail Promo</title>
		<description><![CDATA[Is this copy of an e-mail below that I recieved, legit?  If not what is the scam? ]]></description>
		<link>http://expert.promomagazine.com/interactive/2006/07/03/e-mail-promo/</link>
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		<title>global promotions</title>
		<description><![CDATA[What companies are you aware of that have offered global promotions or prize draws, where there is only one competition/prize, and people can take part from around the world, say UK and USA? ]]></description>
		<link>http://expert.promomagazine.com/interactive/2006/06/20/global-promotions/</link>
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		<title>Product or promotion?</title>
		<description><![CDATA[My company has recently launched a new service called ReturnIt . It is a simple way to return lost property. Think of all the cell phones, IPODs and cameras out there that get misplaced and it is a big problem. We launched it as a retail product but a number of people have suggested we [...]]]></description>
		<link>http://expert.promomagazine.com/interactive/2006/06/14/product-or-promotion/</link>
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		<title>Be First to Play</title>
		<description><![CDATA[I understand you won for the best promotion outside of the United States with 'Be the First to Play'  for Pepsi and Xbox.  Tell me more. ]]></description>
		<link>http://expert.promomagazine.com/interactive/2006/06/01/be-first-to-play/</link>
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