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Archive for July 21st, 2006
Canadian Sweeps/Contest guidelines
Posted by Joël on July 21, 2006
Do you know where I could find the specific government/legal guidelines to running sweeps/contests in Canada?
I always recommend marketers seek professional advice from companies that are specialized in sweepstakes/contest administration. The risks of something going wrong in a promotion are significant, ranging from budget overruns and legal costs to regulatory investigations (even lawsuits) and PR crisis. Promotions require a lot of detailed planning and legal/regulatory know-how. In my experience, marketers always receive a better return on their promotional investment by getting the experts involved right at the outset.
With that in mind, two websites I would recommend looking into are the Canadian Competition Bureau (www.competitionbureau.gc.ca) for Canada-wide guidelines and the Regie des Alcools, des Courses et des Jeux (www.racj.gouv.qc.ca) for Quebec-specific regulations.