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Be First to Play
Posted by Joël on June 1, 2006
I understand you won for the best promotion outside of the United States with ‘Be the First to Play’ for Pepsi and Xbox. Tell me more.
iC Group was awarded a PROMO Interactive Marketing Award for its work on the Pepsi and Doritos "Be First to Play" promotion.
The promotion ran from October 2 – November 10, 2005. It was supported by print, broadcast and internet media, and innovative in-store displays were featured at retail throughout Canada.
The promo offered the chance to ‘Win an XBox 360 every Hour’. A total of 960 XBox 360 prize packages were available to be won in sweepstakes draws that took place every hour throughout the contest period.
To enter, consumers purchased specially-marked Pepsi and Doritos products, obtained a website access PIN in pack and registered their information at the promotion site for the sweepstakes draws. Entries received were eligible for the next hour sweepstakes.