Search Interactive
Q/A Archives
May 2006
| M | T | W | T | F | S | S |
|---|---|---|---|---|---|---|
| « Apr | Jun » | |||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| 8 | 9 | 10 | 11 | 12 | 13 | 14 |
| 15 | 16 | 17 | 18 | 19 | 20 | 21 |
| 22 | 23 | 24 | 25 | 26 | 27 | 28 |
| 29 | 30 | 31 | ||||
Related Experts
Sign-up for RSS
Streaming Video Content
Posted by Joël on May 27, 2006
I often wonder, with the popularity of video games and online gaming, why aren’t auto manufacturers and dealers alike offering a truly interactive approach to relationship building by offering streaming video that has a representative personally introducing them to their website? And then, inviting them to click on links that will inform the online prospect quicker and deliver the info. more formally than reading a static web page.
While auto manufacturers may not have video introductions on their websites, many have entered into the interactive world through various other promotional methods. However, as with anything else there is a certain amount of risk involved. Chevy’s now infamous a foray into the world of user-generated content with the Tahoe Build your own commercial is a perfect example of these risks.
Conversely, Pontiac has had a great deal of success with innovative interactive campaigns, such as the recent ‘Catch a G6’ mobile marketing campaign, and the appearance of the Solstice on The Apprentice (and the subsequent spike in web traffic).