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Starting Party
Posted by Joël on April 24, 2006
Hi, I am in the early stages of organising a fairly large promotional party/event targeting an audience of 18 to 30 year olds. I am however racking my brain as to what marketing techniques and processes would be best to use. I must say i am not on a massive budget.
First off, without knowing the specifics of your situation, it is difficult to provide you with an exact answer to the question. However, when developing a marketing communications plan, there are a few key areas to consider:
1 – What is the message you are trying to convey?
2 – What demographic will you be targeting with your campaign?
3 – What media will best target this group?
4 – What media will your budget allow you to employ?
In your case, you’ve answered #2 (18-30 yr olds). I would suggest an excellent method of targeting this particular group would be via mobile phones/SMS campaigns. As we’ve covered in this space, mobile phone penetration in this segment is off the charts.