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Percentage lift using online promotion
Posted by Joël on April 19, 2006
Do you know what the average % lift in sales or lead generation is when using an online promotion? For example, “client will typically get a 30% greater return when they overlay a promotion to a media buy….”
Unfortunately, there is no easy answer to this type of question. There are so many variables that can affect the results and outcome of a particular online promotion. What demographics are being targeted? Does the prize pool offered appeal to this audience? What format is the online promotion? What is the accompanying media spend? What type of media? Etc, etc, etc.
While there is not a simple answer to this question, I can tell you we’ve seen promotions that have resulted in over 50% boost in sales during the promotional period. If the promotion is well planned and executed correctly, the results can be outstanding.