Interactive

As with any marketing initiative, you must first identify your target customer, then determine the most effective method to get a message to that segment to elicit a response. Next, you must determine what the objective of the promotion would be. Do you want to simply increase incremental sales? Or raise awareness? Perhaps your goal is to compile a database of customers? Or simply create a buzz? The type of promotion should coincide with your goals and objectives.
There are plenty of promotional tactics to choose from. Sweepstakes, Instant-Win Games, Collect & Win Games, Coupons, Rebates, Loyalty Programs, Chance Games, etc. are all proven winners.