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continuity programs
Posted by Joël on March 3, 2006
i’m doing a research for school in continuity programs can you help?
I need defitions, history, trends, samples. thank you
Continuity programs are a type of loyalty program. Like most loyalty programs, continuity programs serve to keep a brand or concept alive, or in other words, it maintain continuity. It helps the company maintain a long-term relationship with the customers. Some famous examples of continuity programs are airline frequent flyer programs and retailer frequent-shopper programs offering points for purchases that can be redeemed for gifts. These types of programs are most effective when a business offers near identical offerings to its competitors (i.e. Airlines)