Interactive

Continuity programs are a type of loyalty program. Like most loyalty programs, continuity programs serve to keep a brand or concept alive, or in other words, it maintain continuity. It helps the company maintain a long-term relationship with the customers. Some famous examples of continuity programs are airline frequent flyer programs and retailer frequent-shopper programs offering points for purchases that can be redeemed for gifts. These types of programs are most effective when a business offers near identical offerings to its competitors (i.e. Airlines)