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Archive for February 28th, 2006
direct marketing
Posted by Joël on February 28, 2006
How much is spent annually on direct marketing and e-mail marketing in US?
According to a report published by the Direct Marketing Association in October, 2005, the total dollar amount spent on direct marketing advertising spending in 2004 was $149.3 million. This number is expected to rise to $161.3 million in 2005, and to $199.4 million by 2009.
Within this total, direct mail (both catalog and non-catalog) accounted for approx. $46.8 million in 2004, and is expected to hit $59.3 million by 2009.
Further, email marketing accounted for $0.3 million in 2004, and is expected to rise to $0.6 million by 2009.
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