Networking
Posted by Joël on February 24, 2006
I was wondering if you could give me a little insight on the best way to approach Account Executives dealing with Video production. I have a client that produces music videos and commercials and I wanted to know the best way to pitch that to a company.
In today’s world, the uses of video are practically limitless. From training videos to company documentaries, from trade show loops to speeches & presentations, from promotional videos to commercials – video production is of ever-increasing importance to business. Even mobile marketing is jumping on the bandwagon with streaming video content being fed to and recorded by mobile phones.
Aided by the technological explosion of the internet, and by its ability to inform, persuade and connect with viewers, video and streaming video have also become more accessible in today’s marketplace. Further, as access to the web continues to increase speed-wise, each of the billions of web sites available could potentially offer steaming video of some kind to their audiences (of recent note, CNN.com’s recent foray into streaming video content).
In a recent article, eMarketer reported that US Internet Video Ad Spending reached $225 million in 2005. Further, that number is expected to rise to over $1 billion by 2008. In addition, more than 100 million users consume online digital media (streams and downloads) in the US each month, which represents approximately 60% of the US online population.
Video production like all other media needs to fit into the client’s ROI requirements. What does it allow them to accomplish? How can it save them money? Can it help sell products and increase sales? Can it provide an engaging community atmosphere and increase database acquisition (video upload and voting sites)? Can it make a site’s membership return over and over to view new weekly webisodes (increase loyalty)?
