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	<title>PROMO Magazine</title>
	<link>http://expert.promomagazine.com/experiential_marketing</link>
	<description>Just another ATE weblog</description>
	<lastBuildDate>Wed, 24 Jan 2007 17:45:49 +0000</lastBuildDate>
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	<item>
		<title>Define XM Mktg</title>
		<description><![CDATA[Can you please clarify the differences between Experiential Marketing, Event Marketing, and Brand Activation  -- they seem to be used interchangeably.  Aren't they just different buzz words for the same type of promo efforts? ]]></description>
		<link>http://expert.promomagazine.com/experiential_marketing/2007/01/24/define-xm-mktg/</link>
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		<title>EVENT MARKETING/TRADESHOWS/BRAND AMBASSADOR</title>
		<description><![CDATA[I work part-time doing events as an independent contractor for several marketing companies.  I would love to do this full-time and branch out on my own.  Any advice on how to pursue this goal??  Basically I would like to cut out the middle-man and link up with companies to do their promotions [...]]]></description>
		<link>http://expert.promomagazine.com/experiential_marketing/2007/01/10/event-marketingtradeshowsbrand-ambassador/</link>
	</item>
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	<item>
		<title>XM Advice</title>
		<description><![CDATA[I've hired a bunch of XM agencies, but each campaign has been a nightmare to implement. Can you give me any advice? ]]></description>
		<link>http://expert.promomagazine.com/experiential_marketing/2007/01/05/xm-advice/</link>
	</item>
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	<item>
		<title>Cost of Experiential Marketing</title>
		<description><![CDATA[Isn't Experiential Marketing really expensive? ]]></description>
		<link>http://expert.promomagazine.com/experiential_marketing/2007/01/04/cost-of-experiential-marketing/</link>
	</item>
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	<item>
		<title>ROI</title>
		<description><![CDATA[How do you show ROI? ]]></description>
		<link>http://expert.promomagazine.com/experiential_marketing/2007/01/03/roi/</link>
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