Experiential Marketing

I envy your enthusiasm for the XM business! Generally speaking, however, brands don't hire independent contractors directly to execute their events; they tend to hire agencies instead. To put you on the road to possibly starting your own agency, I would recommend that you pursue an in-house position (not as a contractor) at one of the established XM agencies. After a few years you will have the additional perspective and experience that will be absolutely necessary to open your own shop. Also, now that you have experience in the operations side of the business, I would look to get involved in sales or creative, providing you with well-rounded perspective on the business.

P.S. Send me your resume and I will forward it around internally. I envy your enthusiasm for the XM business! Generally speaking, however, brands don't hire independent contractors directly to execute their events; they tend to hire agencies instead. To put you on the road to possibly starting your own agency, I would recommend that you pursue an in-house position (not as a contractor) at one of the established XM agencies. After a few years you will have the additional perspective and experience that will be absolutely necessary to open your own shop. Also, now that you have experience in the operations side of the business, I would look to get involved in sales or creative, providing you with well-rounded perspective on the business.

P.S. Send me your resume and I will forward it around internally.