Experiential Marketing

XM is tough. Anything can go wrong in the field, but we ask to be judged based on how we overcome the inevitable glitches that come up. I suggest you ask potential agencies to provide a list of their most tenured clients. If their longest client relationship is less than five years, keep shopping. Find 1-2 agencies that have multiple client relationships of many years in duration, and use them religiously. When times are tough, it’s better to ask your go-to agency to cut costs, rather than issuing an RFP and going with the low bid.