Building BUZZ A step-by-step guide for reaching and impressing your audience
Search Experiential MarketingQ/A ArchivesJanuary 2007
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Archive for January 4th, 2007
Cost of Experiential Marketing Isn’t Experiential Marketing really expensive? Compared to traditional media, absolutely not. In fact it builds on and complements traditional campaigns. A television campaign is good if you want to reach a lot of people with one message. An experiential campaign reaches a smaller audience, but actually influences a good percentage of them to become lifelong patrons of your brand.
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