Search SweepstakesQ/A ArchivesAugust 2008
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Bruce Hollander A true expert in the area of Sweepstakes, Contests and Games,Bruce has worked with hundreds of companies on thousands of promotions during his over 25 years at DJA. His expertise lies not only in developing the right promotion, but seeing that it runs flawlessly and with the least disruption to existing client operations. This becomes invaluable particularly in the areas of in or on-pack Instant Winner Games where integration with existing production, packaging and distribution systems is critical, and for on-line games, where integration with client IT is a must. So if its a "How do you? Why do you? or "Why can't you?" question about Sweepstakes, Contests, or Games...ask Bruce...He's the Expert!
Extending entry deadlines We’re near the end of a Sweepstakes and would like to extend the entry deadline so we get more entries. We’d still give away all the prizes, but would like to do it a few months later. Is this a problem? Yes. It is a problem. You must cut off entry on the date/time published in the official rules. This is one of the reasons it's essential to monitor entry level during the promotion. If you discover entry is low, or only coming from part of the country, there's a lot you can do to stimulate entry during the promotion. But you are not allowed to extend the entry deadline in order to get more entries.
Repeat Sweepstakes Rules We’re repeating a sweepstakes we ran a few years ago…Do we have to pay someone to re-write the rules ,or can we just go with the same rules we used last time? The rules for a promotion are like a contract between you and your audience. As such they not only spell out critical information about your promotion, they provide you with protection and limit your liability. At DJA we always review rules , even for promotions that are repeated from earlier in the year. Sweepstakes laws or the enforcement of those laws are constantly changing, and these changes may require changes to the rules, or even the way the promotion runs or who it's open to. Additionally, if your prize structure or the way you communicate the promotion changes, this may significantly affect your rules, even if your audience remains the same. So the short answer is yes...Have someone review your rules..but be sure they are experts in the area of Sweepstakes. |
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