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Don Jagoda Associates

Sweepstakes, Contests or instant winner games

sponsored by Don Jagoda Associates


Bruce Hollander

Bruce Hollander
Executive Vice President
Don Jagoda Associates

(631) 454-1800

A true expert in the area of Sweepstakes, Contests and Games,Bruce has worked with hundreds of companies on thousands of promotions during his over 25 years at DJA. His expertise lies not only in developing the right promotion, but seeing that it runs flawlessly and with the least disruption to existing client operations. This becomes invaluable particularly in the areas of in or on-pack Instant Winner Games where integration with existing production, packaging and distribution systems is critical, and for on-line games, where integration with client IT is a must. So if its a "How do you? Why do you? or "Why can't you?" question about Sweepstakes, Contests, or Games...ask Bruce...He's the Expert!


Canadian Sweepstakes
Posted by Debbie from New York, NY, US on February 13, 2007

I heard that for sweepstakes in Canada you need to include in the rules that the winner must answer a skill-based question to redeem their prize. Is this still true and what does a skill-based question mean?

Yes, Canadian winners are still required to answer a skill based question correctly in order to receive their prize.
Generally a mathematical question featuring the concept of order of operation is used to fulfill this requirement.


online contest - where to start
Posted by Ron on January 8, 2007

We are publishing an online special issue and want to include a contest for all U.S. online visitors. What’s invloved to do this? Is there a list of agencies that help with online contests?

Thanks.

There are a number of steps that must be taken to ensure that your promotion is legal in the US.
Without my having a better understanding of what it is you're trying to do, it's hard for me to advise you properly.
Please contact me directly at bhollander@.dja.com and I'll be glad to help you out.


legal text required on-pack
Posted by Cari on December 7, 2006

I am running a game with a large amount of legal/rules information needed on a relativly small package. What is the rule of thumb on what is actually nessessary? Can you get around having the info on-pack if you direct towards a website for the information?

The answer may vary slightly depending on the specifics of the promotion, but in general we feel that there are certain mandatories that must appear on pack. Included in them at a minimum are the no purchase necessary information,promotion dates,void where prohibited info, entrant reatrictions and where the full rules will be available.


Relative Relationship Question
Posted by Marianne on November 27, 2006

The MasterCard “Win a home” for $350,000. Sweepstakes rules state that you cannot enter if one of your relatives works for MasterCard, or Best Buy. My older son works at Best Buy in Florida. We live in NC. We get no perks from Best Buy, (not even discounts as parents)…. Can we still enter this contest. I sent a note to the MasterCard Contact for the sweeps and never heard anything in return. Thanks, HGD Marianne

I would say that you are ineligible to enter the sweepstakes. Generally when we say "families" we mean parents,children,siblings,spouse,grandparents.


Where to redeem points?
Posted by Dodie on November 1, 2006

Dear Bruce,

For some reason or another, I have been unable to find out where I redeem the points I have for Betty Crocker. I would obviously like to do it before they are no longer accepted.

Help! what can I do?

As you know, redemptions are being phased out but are still being accepted via phone...Call 1.800.432.4959. After 12/15,online orders only.


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