Search SweepstakesQ/A ArchivesMay 2008
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Bruce Hollander A true expert in the area of Sweepstakes, Contests and Games,Bruce has worked with hundreds of companies on thousands of promotions during his over 25 years at DJA. His expertise lies not only in developing the right promotion, but seeing that it runs flawlessly and with the least disruption to existing client operations. This becomes invaluable particularly in the areas of in or on-pack Instant Winner Games where integration with existing production, packaging and distribution systems is critical, and for on-line games, where integration with client IT is a must. So if its a "How do you? Why do you? or "Why can't you?" question about Sweepstakes, Contests, or Games...ask Bruce...He's the Expert!
Heineken Sweepstake I recieved an e-mail notification (”CALL AND CLAIM” from Terry Jones osa_europe25@hotmail.co.uk on a Heineken Sweepstake worth 5 million United States dollars - “Heineken Green Promotion” Heineken has a warning on their web-site about this type of promotion...
Professional promotions Have you ever seen effective promotional campaigns targeted to Operation VP’s at the corporate level? This would be tied to a new product introduction in the busines to business market. An effective promotional technique to introduce a new product is a "Programmed Learning Sweepstakes". In order to qualify for entry, the entrant must read an ad/sell sheet etc. and answer a few simple questions about your product. This technique allows you to reinforce your brand message/advantages. The answers to the questions should be quickly easily obtainable by looking over the sales material...it's not really a test of knowledge, just a reinforcement technique..Good Luck!!!
Text Msg Entries I was wondering whether a text message entry sweepstakes needs to have an alternative entry option such as mail in or free online entry? Thank you for your time and consideration. Since some text messaging plans offered by phone companies still charge a per message fee, an alternate free method of entry is required to be offered in order for the sweepstakes to be
taxes on trips won Hi Bruce, I am just curious about something. If you win an all expense paid trip that is is worth $154,000, do you have to pay taxes on that even if you don’t receive the money? If so, do you know how much tax you would have to pay on such a sum or at least a range. Thanks for you help. We actually get asked this question quite often The answer is that thewinner would have to pay tax on the entire amount. The amount of tax would depend on the winner's tax bracket but as a rule of thumb, state and federal income tax comes to about 30%.
prizes How long does a sponsor have to award prizes after stated date in Florida's requirement ,which is the most stringent of the state requirements, is 60 days from date of winner selection. If you are unable to send prizes within that time frame (due to lack of confirmation of all winners), you may submit an extension letter to Florida and receive an additional 60 days to award the prizes . If necessary, you may continue sending the extension letters until winners are confirmed. |
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