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Bruce Hollander
Executive Vice President
Don Jagoda Associates
(631) 454-1800
A true expert in the area of Sweepstakes, Contests and Games,Bruce has worked with hundreds of companies on thousands of promotions during his over 25 years at DJA. His expertise lies not only in developing the right promotion, but seeing that it runs flawlessly and with the least disruption to existing client operations. This becomes invaluable particularly in the areas of in or on-pack Instant Winner Games where integration with existing production, packaging and distribution systems is critical, and for on-line games, where integration with client IT is a must. So if its a "How do you? Why do you? or "Why can't you?" question about Sweepstakes, Contests, or Games...ask Bruce...He's the Expert!
Duration of a sweepstakes
Posted by James from lawrence, KS, US on May 20, 2008
I am putting together our companies first large scale sweeps. Is there a method to determine length?
There are many factors you haven't revealed to me that would affect my recommendation on the length of your sweeps:
What are your objectives in running the promotion?
What are you promoting... is it a product or service?
If a product, what's the distribution time, shelf life,purchase frequency?
Any seasonality?
Are you tied into any event?
What's the theme?
What are the prizes?
How/how often is it going to be communicated?
Email me if you'd like to have a follow up call. I'd be glad to discuss this critical area with you...
tax liabilities to winners for prizes
Posted by John from New baden, IL, US on May 8, 2008
sales promotion targeted to distribution, inside and outside sales. If given a gift card rather than check, is there still a liability to tax payments for the recipient?
Yes ...All items given as cash or items with cash value such as gift cards, merchandise, travel... are taxable
Gifts for Contest Winners
Posted by Tyra from Fort Washington, MD, US on April 29, 2008
Hi,
We are preparing to launch our website. In conjunction with doing this we would like to have contests. Ideally we would like local businesses to provide gifts to our visitors in exchange for free publicity, etc. What do you suggest is the best way to approach businesses about providing free items? We want to also give away big ticket items and need help in identifying some of the best industries that are open to this type of arrangement. Our company is a real estate investing firm.
Thanks in advance for your help and God Bless,
Tyra
To interest the local businesses in donating free product in exchange for exposure, you'll have to convince them thqt they'll be getting enough exposure to make it worth while, and that they'll be getting exposure to the right audience. This becomes even more important when you're talking about "big ticket' items like cars and vacations. So...
Who will be coming to your website?
How many unique visitors a week?
How will they find our about your website?
Will your local businesses have access to visitor's PII?
How many "sponsors" will there be?
Will you be offerring category exclusivity?
Is there a minimum value to the donation?
What's the time frame?
Be prepared to answer these questions ,at a minimum ,in your
presentation to potential sponsors
Sweepstakes and bllboards
Posted by kim from Dallas, TX, US on April 29, 2008
I have run sweepstakes through radio and television spots and understand the abreviated rules to include in those spots. I am now designing a billboard that will mention a sweepstakes giveaway. What rules need to included on a billboard? thanks Kim!
We normally recommend that clients include the standard mandatories that you would include in Radio or T.V., , and make sure that they're big enough to be readible
Sweepstakes Entries
Posted by Diane from San Diego, CA, US on April 2, 2008
How long should a company keep the completed sweepstakes entry forms (sent in by their customers) for a particular promotion? Is there a standard rule or can they be discarded after a winner has been selected and been awarded the prize?
In most cases, we keep entries for at least one year from the time the last prizes have been awarded in the event there are any issues that arise in connection with the drawing.