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Purchase necessary for entry
Posted by Paul from Pewaukee, WI, US on September 8, 2009
I’ve done lots of sweeps and thought I knew all the rules until I had a conversation with a potential partner who said because they sell products on their web site only that we could do a sweeps where the more customers purchase, the more opportunities they have to win. Essentially they want the customer to stick around longer and would like to make the sweeps the incentive. Is this true?
While I am not at liberty to give legal advice, you are correct to be concerned with a site that is awarding more entries based on how much a consumer spends. The fact that products are only sold via the web will not exempt the sweepstakes from the general legal analysis that requires equal dignity to purchase and non-purchase methods of entry.