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Posted by Liz from Chicago, IL, US on July 21, 2009
We run a sweepstakes through our stores as well as the required alternate method of mail-in entries. My question is, are we required to state that we collect information off the entries both mailed as well as collected at store level.
I would think we need to let them know in some form that we will be using their email addresses in the future. Clarification and direction would be greatly appreciated.
We would suggest that your privacy policy include a paragraph on what you do with all personal information obtained via sweepstakes,etc. For example.... use only for your own marketing purposes,share only with affiliates or even third parties etc.