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Archive for June, 2009
Featured Question
What’s the most compelling prize?
Posted by Sheryl from Woodland Hills, CA, US on June 2, 2009
Hi Bruce,
What have you found to be the most compelling prizes with these programs, and are tiered levels of prizes effective?
Regards,
Sheryl Moss
Avanqueust Software
The most important factor in deciding which prizes to use for a promotion is the desirability of the prizes by the promotion's audience. If you know your audience, and know what interests them, that's the best way to begin the prize selection process. In general, Travel , Cars and Electronics are always desirable prizes. Big money is also a popular prize, but carries some caveats...its expensive, hard to illustrate, has no "Trophy Value" and can easily be over-shadowed by a local lottery prize that is frequently in the tens of millions in value.
Contest and Purchase Requirement
Posted by Ryan from Chicago, IL, US on June 1, 2009
I’m exploring the idea of developing a contest that requires consumers to earn “points” through the purchase of my client’s product. The consumer that collects the most points wins.
Where as a sweepstakes is a random draw to determine a winner(s), this requires participants to use a certain level of skill in this case the skill would be which consumer can collect the most points in the designated promotional time frame.
Because this is a contest and not a sweepstakes, can I require purchase in order to participate?
The feeling here is that generally speaking, many would take the position that collecting points via purchase does not constitute "skill" as contemplated by the state statutes, but check with your attorney.