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Sweepstakes Rules
Posted by Kate from Dallas, TX, US on March 26, 2009
My company wants to run a sweepstakes. We have everything put together. A code is obtained through a purchase but the code can also be obtained through a no purchase necessary method as well as during promotional events during the contest period. How can we check our legal? Also, short of researching every states laws, where can we find information to know which states require fees and which states do not allow for stamps to be purchased to obtain a No purchase necessary game piece i.e. VT?
Even though you may have everything put together, until you have a complete set of rules governing your promotion, you're at risk for a host of problems. My advice would be to involve an established sweepstakes agency ( I prefer Don Jaoda Associates!! ) to review your promotion details and draft the rules. The agency should
represent that the rules comply with all state and federal law. In addition, they should review the site and all copy for compliance with advertising laws. They can also help with registration and bonding as well as certifying the program at the conclusion.
Give us a call and we'd love to discuss specifics with you.