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Archive for September 10th, 2008
Trade Only Sweepstakes
Posted by Jim from West Des Moines, IA, US on September 10, 2008
Does a marketer have to totally be compliant to the laws and rules for sweepstakes or instant win games (state/federal) when the targets are independent dealer and contractors? The general public is excluded
We represent an industrial manufacturer who’s customer are independent dealers and those dealers sell to contractors. We are thinking about developing a instant-win game for dealers and contractors.
Do we have to follow the same rules as consumer goods manufactuers?
Jim...Generally speaking, the same laws apply whether the promotion is aimed at consumers or at the trade. However, trade promotions do not have to be registered and bonded with the states of NY and FL. While trade promotions do not usually attract as much regulatory attention as consumer promotions, you still have to concern yourself with competitors who may blow the whistle on, for example, chance promotions that require a purchase to play. Let me know if you need help with the administration and security of the game....Bruce