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Don Jagoda Associates

Sweepstakes, Contests or instant winner games

sponsored by Don Jagoda Associates


True story
Posted by alan on July 29, 2008

Not too many years ago Kodak ran a match piece contest that I knew could not produce winners.(One doesn’t by rolls of film like hamburgers) It had a million dollar prize structure. I wrote for the winners list. One winner. Some guy in Ohio won a TV. Couldn’t find him listed in a people search.

It still bugs me that someone sold Kodak a bill of goods and Kodak was stupid enough to buy it. I thought it was illegal to not award all prizes. I also wrote to Kodak and got no response.

Sorry this promotion upset you so much. Not really sure what your question is, but I would say that the game would be legal if the Rules disclosed that all prizes may not be awarded. Sponsors have a choice of conducting a second chance drawing an awarding unclaimed prizes or just awarding the claimed prizes. The Rules should indicate which approach Kodak took.