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Duration and location
Posted by G from NYC, NY, US on June 29, 2008
A few quick questions:
Regarding duration of a sweepstakes, could the end of the sweeps be contingent on a milestone being reached (10 million registered members of a social networking site or 25 million visitors to a site) or does the law require a specific closing date be set?
Follow up: could a closing date be set with a milestone alternative and “Whichever comes first”?
Location query
If a website is headquartered in one state but the site’s sales page payments are processed via online service (Paypal, Google Checkout, etc) to a bank in a different state, which state law governs the sweepstakes? Note, obviously no purchase is required for sweeps entry.
Thanks
A few quick answers:
--When a sweepstakes requires registration we use a specific end date. If no registration were required, then you'd have a bit more leeway , but we'd give consumers the ability to track how close we were to the end... something like a graph or pie-chart would do.
--The feeling here is that the State were the company is Headquartered governs.