Duration of a sweepstakes
Posted by James from lawrence, KS, US on May 20, 2008
I am putting together our companies first large scale sweeps. Is there a method to determine length?
There are many factors you haven't revealed to me that would affect my recommendation on the length of your sweeps:
What are your objectives in running the promotion?
What are you promoting... is it a product or service?
If a product, what's the distribution time, shelf life,purchase frequency?
Any seasonality?
Are you tied into any event?
What's the theme?
What are the prizes?
How/how often is it going to be communicated?
Email me if you'd like to have a follow up call. I'd be glad to discuss this critical area with you...
