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Archive for May, 2008
Duration of a sweepstakes
Posted by James from lawrence, KS, US on May 20, 2008
I am putting together our companies first large scale sweeps. Is there a method to determine length?
There are many factors you haven't revealed to me that would affect my recommendation on the length of your sweeps:
What are your objectives in running the promotion?
What are you promoting... is it a product or service?
If a product, what's the distribution time, shelf life,purchase frequency?
Any seasonality?
Are you tied into any event?
What's the theme?
What are the prizes?
How/how often is it going to be communicated?
Email me if you'd like to have a follow up call. I'd be glad to discuss this critical area with you...
tax liabilities to winners for prizes
Posted by John from New baden, IL, US on May 8, 2008
sales promotion targeted to distribution, inside and outside sales. If given a gift card rather than check, is there still a liability to tax payments for the recipient?
Yes ...All items given as cash or items with cash value such as gift cards, merchandise, travel... are taxable