Q/A Archives

April 2008

Related Experts

Rebates
Sampling
Experiential Marketing
Measurement of Marketing Tactics
Interactive
Tie-in Partnerships
Gift Cards and Reward Cards

Sign-up for RSS

Sweepstakes
Submit your questions
Expert Bio
Other Experts
Index of questions

Sweepstakes, Contests or instant winner games

Archive for April 2nd, 2008

Sweepstakes Entries
Posted by Diane from San Diego, CA, US on April 2, 2008

How long should a company keep the completed sweepstakes entry forms (sent in by their customers) for a particular promotion? Is there a standard rule or can they be discarded after a winner has been selected and been awarded the prize?

In most cases, we keep entries for at least one year from the time the last prizes have been awarded in the event there are any issues that arise in connection with the drawing.