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April 2008

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Sweepstakes, Contests or instant winner games

Archive for April, 2008

Gifts for Contest Winners
Posted by Tyra from Fort Washington, MD, US on April 29, 2008

Hi,

We are preparing to launch our website. In conjunction with doing this we would like to have contests. Ideally we would like local businesses to provide gifts to our visitors in exchange for free publicity, etc. What do you suggest is the best way to approach businesses about providing free items? We want to also give away big ticket items and need help in identifying some of the best industries that are open to this type of arrangement. Our company is a real estate investing firm.

Thanks in advance for your help and God Bless,

Tyra

To interest the local businesses in donating free product in exchange for exposure, you'll have to convince them thqt they'll be getting enough exposure to make it worth while, and that they'll be getting exposure to the right audience. This becomes even more important when you're talking about "big ticket' items like cars and vacations. So...
Who will be coming to your website?
How many unique visitors a week?
How will they find our about your website?
Will your local businesses have access to visitor's PII?
How many "sponsors" will there be?
Will you be offerring category exclusivity?
Is there a minimum value to the donation?
What's the time frame?
Be prepared to answer these questions ,at a minimum ,in your
presentation to potential sponsors

Sweepstakes and bllboards
Posted by kim from Dallas, TX, US on April 29, 2008

I have run sweepstakes through radio and television spots and understand the abreviated rules to include in those spots. I am now designing a billboard that will mention a sweepstakes giveaway. What rules need to included on a billboard? thanks Kim!

We normally recommend that clients include the standard mandatories that you would include in Radio or T.V., , and make sure that they're big enough to be readible

Sweepstakes Entries
Posted by Diane from San Diego, CA, US on April 2, 2008

How long should a company keep the completed sweepstakes entry forms (sent in by their customers) for a particular promotion? Is there a standard rule or can they be discarded after a winner has been selected and been awarded the prize?

In most cases, we keep entries for at least one year from the time the last prizes have been awarded in the event there are any issues that arise in connection with the drawing.