Search SweepstakesQ/A ArchivesAugust 2007
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Live Event Contest with Instant Winners We are looking are running Text to Win contests at live events. We are not charging a premium for entering the contest however charges that carriers charge to send and receive text messages will apply. In some contests we will be giving away cash prizes of less than $500 per contest. Do we have to have a alternate means of entry other than the text in method? Do we run into any legal issues offering cash as prizes? Our Legal Department's position on this is that text to win promotions do require an alternate means of entry, as not everyone has flat rate plans and therefore pay per message. Although We have seen promotions being run where no alternate is available., we advise our clients that an alternate is required. Just because something is being done doesn't make it right. |
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