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Professional promotions
Posted by Karen from Toledo, OH, US on April 19, 2007
Have you ever seen effective promotional campaigns targeted to Operation VP’s at the corporate level? This would be tied to a new product introduction in the busines to business market.
An effective promotional technique to introduce a new product is a "Programmed Learning Sweepstakes". In order to qualify for entry, the entrant must read an ad/sell sheet etc. and answer a few simple questions about your product. This technique allows you to reinforce your brand message/advantages. The answers to the questions should be quickly easily obtainable by looking over the sales material...it's not really a test of knowledge, just a reinforcement technique..Good Luck!!!