Sweepstakes, Contests or instant winner games

An effective promotional technique to introduce a new product is a "Programmed Learning Sweepstakes". In order to qualify for entry, the entrant must read an ad/sell sheet etc. and answer a few simple questions about your product. This technique allows you to reinforce your brand message/advantages. The answers to the questions should be quickly easily obtainable by looking over the sales material...it's not really a test of knowledge, just a reinforcement technique..Good Luck!!!