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Archive for April, 2007
Professional promotions Have you ever seen effective promotional campaigns targeted to Operation VP’s at the corporate level? This would be tied to a new product introduction in the busines to business market. An effective promotional technique to introduce a new product is a "Programmed Learning Sweepstakes". In order to qualify for entry, the entrant must read an ad/sell sheet etc. and answer a few simple questions about your product. This technique allows you to reinforce your brand message/advantages. The answers to the questions should be quickly easily obtainable by looking over the sales material...it's not really a test of knowledge, just a reinforcement technique..Good Luck!!!
Text Msg Entries I was wondering whether a text message entry sweepstakes needs to have an alternative entry option such as mail in or free online entry? Thank you for your time and consideration. Since some text messaging plans offered by phone companies still charge a per message fee, an alternate free method of entry is required to be offered in order for the sweepstakes to be
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